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Bored of Ads? Take a Look at These and Think Again

Hey everyone!

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
- Leo Burnett

6 Important key for effective advertisement messages:
1.       Grab Viewers attention
The message must be interesting and attracting

2.       Define a value
Giving the costumers reasons to select you, for more information on value proposition see this article on building the best  Unique Selling Propositions.

3.       Make it simple
When the message is simple people will understand it

4.       Focus on target market
knowing target market before making advertisements because one message does not fit all.

5.       Define positioning
the company must know their competitors really well.

6.       Clearly link message
Link the message to the brand


We usually don’t pay much attention to advertisement because at the end of the day, we know that they are just trying to promote their products. However, not all advertisements are boring, some can even make you look twice, so I would like to show you guys some catchy advertisements I found while working on a marketing project.


Sharpie permanent markers- It shows a man drawing a fingerprint for the other man which shows that the pencil can draw small details, its a very creative advertisement



Denver Water – "Use only what you need" on a half chair that fit one person is a creative way to send positive message



Mr. Hot Pepper- It shows a man with smoked head to show how spicy it is, its funny and memorable advertisement 




Kill Bill 2- Its advertising this scary movie in a very unique idea that match the content




RCA Music- By seeing this picture you will immediately know that its about music. 





McDonald's - They are showing fries in an actual potato which is a very smart idea






Evian- "We're all babies inside" a very funny and creative ad that you will remember 
Playtex- "Tattoo Boy" its funny and unusual, it shows that their product is even for difficult babies    


Volkswagen cars- creative and amazing TV advertisements 

Old Spice Swagger- "Action Hero" it shows how different the man can be when he use Old Spice Swagger. Funny and creative.




Maxam Civilization- "Egypt" showing ancient ruins in the context of teeth, it means don’t let germs settle down. Very creative and smart



Ibuprom- "Woodpeckers" it shows how painful headaches is in a funny way




Wrigley Orbit- a funny gum advertisement that attract kids attention too
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International League Against Racism and Anti-Semitism - It shows how some people in the society are racist. smart way !




Which Print Ad Was the Best?


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